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Parag Agrawal changes up Twitter, removes senior executives, and puts a hiring freeze in place.

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As Twitter prepares for Elon Musk's $44 billion takeover later this fall, Parag Agrawal has shook up the company, including sacking consumer product chief Kayvon Beykpour and head of revenue product Bruce Falck.

In a memo to staff, Agrawal stated that there is now a hiring restriction in place, and that Twitter will suspend expenditure in most areas.

"Having the appropriate leaders in place at the right time is crucial. Bluebird's temporary general manager, Jay Sullivan, has exemplified this. As a result, I've appointed Jay as Bluebird's permanent GM "The Verge obtained a copy of Agrawal's memo.

Twitter's consumer product team is known as "Bluebird," while the revenue-generating product team is known as "Goldbird."

Twitter's top leadership team is referred to as "staff."

Beykpour will leave Twitter, according to Agrawal.

"Our product has changed and grown significantly under his direction... When I say we are grateful for his significant impact, I know I speak for all of us "said the CEO of Indian ancestry.

Falck will be leaving Twitter, and "we will be looking for a new General Manager of Goldbird."

"We rebuilt our ad server under his direction and laid the groundwork for moving our ad company to a performance-based model. In the meanwhile, Jay Sullivan is in charge of the Goldbird organisation "Agrawal stated.

Except for business-critical tasks defined by 'Staff' members, Twitter is stopping most hiring and backfillings as of this week.

"We'll also go over all extended offers to see which ones are crucial and which ones should be withdrawn. We are not planning any company-wide layoffs, but executives will continue to make organisational adjustments as needed to improve efficiencies "In the memo, Agrawal stated.

Twitter is also cutting expenditures for contractor and consultancy work, travel and events, marketing, real estate, on-premise and public-cloud infrastructure, and other administrative expenses.

"Next week, we'll be conducting a virtual offsite with our Global Leadership Team (GLT) to create even more cohesiveness and concentration, as well as enhance our collective plans to best assist all of you," Agrawal said, adding that he may be asked to leave once Musk takes over.

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